Everything about Biscoff® is iconic: the unique taste, crunchy bite and distinctive shape. Our red packaging is recognised globally and even though Biscoff® started out small, today more than 7 billion biscuits a year are savoured by consumers across the globe. Since the first biscuit was created by Jan Boone Senior in 1932, the recipe has never changed. The ingredients are as carefully selected as in the beginning, without any artificial colours or flavours. But the real magic is in the baking, which happens during the well-mastered caramelisation process - the result of nearly 100 years of craftsmanship.